earticle

영어

Since the Chinese government proposed the “double creation” call in 2015, the work of entrepreneurship education for college students has been paid more and more attention, especially in Zhejiang Province, where the private economy is relatively developed. The entrepreneurship college has become the standard of every university in the province. However, due to the lack of content and links in the entrepreneurial education to cultivate students’ creativity, the lack of innovation and the low quality of entrepreneurial projects abound. This study is based on 605 students from four undergraduate universities in Wenzhou, Zhejiang Province, China. It mainly discusses the influence of college students’ creativity, entrepreneurial self-efficacy, entrepreneurial attitude, perception control and subjective norms on their entrepreneurial intention. Data were obtained by questionnaire survey, and descriptive analysis and exploratory analysis were performed using SPSS20.0, and confirmatory factor analysis was performed on AMOS22.0. Finally, it is concluded that creativity has a significant impact on entrepreneurial willingness. Entrepreneurial self-efficacy has a significant impact on perceived behavioral control. Perceived behavioral control, subjective norms and entrepreneurial attitudes have a significant impact on entrepreneurial willingness. And creativity has a significant moderate effect between perceived behavioral norms and entrepreneurial intention, subjective norms and entrepreneurial intention. Therefore, University students’ entrepreneurship education should pay attention to the cultivation of students’ creativity, and enhance their own entrepreneurial efficacy. While improving their entrepreneurial willingness, they also enhance their entrepreneurial quality.

중국어

自2015年中国政府提出 “双创”号召以来, 大学生创业教育工作越来越得到重 视, 尤其是在民营经济比较发达的浙江省, 创业学院已经成为省内每一所高校 的标配。但是, 由于创业教育中缺乏培养学生创造力的内容和环节, 从而导致 学生的创新力不足和创业项目质量不高的现象比比皆是。本研究以中国浙江省 温州市四所本科高校的605名在校生为研究对象, 主要探讨大学生创造力、创业 自我效能感、创业态度、感知控制以及主观规范对其创业意愿的影响。采用问 卷调查的方式获取数据, 应用SPSS20.0对数据进行描述性分析和探索性分析, 并 应用AMOS22.0对数据进行验证性因子分析。最终得出创造力对创业意愿有显 著性影响, 创业自我效能感对感知行为控制有显著性影响, 感知行为控制、主 观规范及创业态度对创业意愿有显著影响, 并且创造力在感知行为规范与创业 意愿之间、主观规范与创业意愿之间有着显著的调节作用。因此大学生创业教 育应该关注对学生创造力的培养, 并增强其自身创业效能感, 在提高其创业意 愿的同时, 也提升其创业质量。