earticle

영어

International Journalism and communication has its own unique rules. Therefore, the improvement and development being required to establish the strong international communication system by economic power; setting up the concept of communication and communication strategies; accelerating the construction of the Internet, creating a new situation of international news communication; using the propagation characteristics of China as well as forming a wide range of Chinese international communication standards; strengthening exchanges and cooperation with Latin American international media in various fields; paying attention to the study of essence of international communication, so as to strengthen the theoretical research in this field. According to the international rules of news communication and the present global situation, to analyze the development of effective communication strategies, to collect feedback information, to rectify the deviation and adjustment in the process of communication, and to evaluate the communication effect, is the necessary way to enhance the international competitiveness of overseas broadcast media all over the world. Under the guidance of the communication theory, win‐win cooperation between Asian and global media is promoted.

중국어

国际新闻与传播有其独特的规律，欲完善其体系使之良性发展则需要建立与经济实力 相称的强大国际新闻传播体系; 调整传播观念，讲究传播策略; 加速互联网建设，开创 国际新闻传播的新局面; 利用汉语独特的传播特点，形成广泛的华文国际传播准则; 加 强与拉美国际传媒机构多层次的交流与合作; 重视国际传播的本体特质研究，提供正确 的传播决策参考，才能总结中国国际新闻传播的经验与教训，从而加强对该领域的理论 研究。根据国际新闻传播规律和不断变化的国际局势，制定行之有效的传播策略，收集 和分析反馈信息，及时纠正和调整传播过程中的偏差，监测和评估传播效果，用理论指 导下的国际新闻与传播技能增强中国对外媒体的国际竞争力，继而促进亚洲及全球媒体 间的优势互补和双赢合作发展。