earticle

영어

The purpose of this study was to investigate the relationship between Jeonju local food storytelling, perceived value, satisfaction, and behavioral intention for international students at private universities in Jeollabuk-do. The result is as follows. First, in the storytelling of local food, it was identified that all factors of uniqueness, interest, culturality, and historicality had a significant influence on perceived value. Second, as for the influence of storytelling of local food on satisfaction, it was found that all factors of uniqueness, culturality, interest, and history showed significant influences. Third, it was found that the influence of storytelling of local food on behavioral intention also showed a significant effect. Finally, it was found that both perceived value and satisfaction had a significant effect on behavioral intention. As a result of this, it seems necessary to develop a high-level storytelling based on the culture and history of the region in order to revitalize local tourism and local food in relation to storytelling of local local food. And it seems that it is necessary to provide various events and programs that can captivate tourists. It is necessary to develop various strategies to increase the satisfaction of tourists and to increase behavioral intentions based on this.