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논문검색

향토음식의 스토리텔링이 지각된 가치, 만족도, 행동의도에 미치는 영향 : 전주시 거주 유학생을 중심으로

원문정보

The Effect of Storytelling of Local Foods Perceived on Perceived Value, Satisfaction, and Behavioral Intention by International Students : Focused on international students living in Jeonju City

정총화, 심우석

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초록

영어

The purpose of this study was to investigate the relationship between Jeonju local food storytelling, perceived value, satisfaction, and behavioral intention for international students at private universities in Jeollabuk-do. The result is as follows. First, in the storytelling of local food, it was identified that all factors of uniqueness, interest, culturality, and historicality had a significant influence on perceived value. Second, as for the influence of storytelling of local food on satisfaction, it was found that all factors of uniqueness, culturality, interest, and history showed significant influences. Third, it was found that the influence of storytelling of local food on behavioral intention also showed a significant effect. Finally, it was found that both perceived value and satisfaction had a significant effect on behavioral intention. As a result of this, it seems necessary to develop a high-level storytelling based on the culture and history of the region in order to revitalize local tourism and local food in relation to storytelling of local local food. And it seems that it is necessary to provide various events and programs that can captivate tourists. It is necessary to develop various strategies to increase the satisfaction of tourists and to increase behavioral intentions based on this.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 향토음식
2. 스토리텔링
3. 지각된 가치
4. 만족도
5. 행동의도
Ⅲ. 연구 내용 및 방법
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 조사대상자의 인구통계적 특성
2. 측정척도의 타당성 검토
3. 가설의 검증
Ⅴ. 결론 및 시사점
참고문헌

저자정보

  • 정총화 Chonghwa Jung. 전주대학교 외식관광서비스연구소 연구교수
  • 심우석 Woosuk Sim. 전주대학교 관광경영학과 교수

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