원문정보
The Influence of Risk Perception of COVID-19 and Travel Involvement on Overseas Travel Intention in Post-Corona Era : Expanding on the Theory of Planned Behavior
초록
영어
In this study, an extended theory of planned behavior(ETPB) model was designed with the addition of risk perception of Covid-19 and overseas travel involvement variables, and attempted to identify the consumer's overseas travel intention in post-corona era. The questionnaire of this study was surveyed on domestic adults through a research company, and the results of hypothesis verification through a structural equation model are as follows. First, travel risk of Covid-19 had a significant effect on overseas travel attitude, but disease risk of Covid-19 did not. Second, overseas travel involvement had a significant effect on overseas travel attitude. Third, as a result of verifying the relationship between variables in the theory of planned behavior, subjective norm had a significant effect on attitude, and attitude and perceived behavioral control had a significant effect on overseas travel intentions in post-corona era. Fourth, as a result of verifying the indirect effect of the research model, subjective norm, overseas travel involvement, and travel risk perception of Covid-19 had a significant effect on overseas travel intention in post-corona era. This study analyzes how consumers will behave toward overseas travel in the post-corona era, suggesting policy and strategic implications for the recovery of the international travel industry.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 코로나19 위험지각
2. 해외여행관여도
3. 확장된 계획행동이론
Ⅲ. 연구설계
1. 연구모형 및 가설
2. 측정변수 구성
3. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 표본의 일반적 특성
2. 측정 항목 검증
3. 가설 검증
Ⅴ. 결론
참고문헌