원문정보
초록
영어
This study examines impacts of green country image and country familiarity on green trust, attitude, and purchase intention of foreign products. Online survey was conducted in China to examine the relationships of variables, and 298 questionnaires were used for analysis. The study results indicate that cognitive green country image(CGCI) showed positive effects on foreign product green trust (FPGT), foreign product attitude(FPA) and foreign product purchase intention(FPI). However, affective green country image(AGCI) only showed a positive effect on FPGT. In addition, country familiarity(CFM) showed positive effects on FPA and FPI. These findings suggest that green country image and country familiarity can be important antecedents of foreign products consumption behavior. Finally the study discussed academic and practical implications from the study results and offered recommendations for further research.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설
Ⅲ. 연구 방법론
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌