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논문검색

그린국가이미지와 국가친숙성이 외국제품 소비행동에 미치는 영향 : 중국 소비자를 중심으로

원문정보

Impacts of Green Country Image and Country Familiarity on Consumption Behavior of Foreign Products : Focusing on Chinese Consumers

이유경

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초록

영어

This study examines impacts of green country image and country familiarity on green trust, attitude, and purchase intention of foreign products. Online survey was conducted in China to examine the relationships of variables, and 298 questionnaires were used for analysis. The study results indicate that cognitive green country image(CGCI) showed positive effects on foreign product green trust (FPGT), foreign product attitude(FPA) and foreign product purchase intention(FPI). However, affective green country image(AGCI) only showed a positive effect on FPGT. In addition, country familiarity(CFM) showed positive effects on FPA and FPI. These findings suggest that green country image and country familiarity can be important antecedents of foreign products consumption behavior. Finally the study discussed academic and practical implications from the study results and offered recommendations for further research.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설
Ⅲ. 연구 방법론
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

저자정보

  • 이유경 Lee, You-Kyung. 동국대학교 경주캠퍼스 경영학부 부교수

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