원문정보
초록
영어
With the introduction of China's new policies, the Chinese animation industry has gradually formed a sustainable industrial structure chain, and the output value of the animation market is also in a state of continuous growth. . Since 2013, domestic animation has been developing from “lower age” to “ageing” and “adults”. At the same time, with the popularization of China's pan-entertainment industry model, the multidomain symbiosis of the Internet and mobile Internet has been realized, creating a fan economy of star IP (Intellectual Property), and promoting the linkage of various industries under the same IP. This paper mainly analyzes the development of the animation IP market in China's pan-entertainment mode in recent years, and analyzes the cross-media operation mode of the animation industry. At the same time, it studies the application of self-media in animation.
목차
1. Introduction
1.1 The development status of Chinese animation
1.2 The impact of Chinese policies on the Chinese animation industry
1.3 Analyze the existing problems in Chinese animation market
2. Analysis of the Value of Animation IP in Chinese Animation Industry in Pan-Entertainment Mode
2.1 Analysis of the value of the pan-entertainment mode for the animation industry
2.2 Analysis on the influence of fan economy on animation IP in pan-entertainment mode
3. Analysis of the Development of Animation Industry under the Pan-Entertainment Mode -Taking the Chinese Animation Communication Platform as an Example
3.1 Tencent interactive entertainment
3.2 Bilibili
4. Analysis of the Development Direction of Chinese Animation IP in Pan-Entertainment Mode
5. Conclusion
Acknowledgement
References