원문정보
Subjective Perception Types of Pet Dog Owners on Selection Attributes of Dog-Friendly Pensions(lodging) : Q-Methodological Approach
초록
영어
This study analyzes the subjective perception of pet dog owners regarding the selection attributes of dog-friendly pensions(lodging) using Q-methodology. A total of 27 Q-samples were extracted from prior research as well as in-depth interviews with a dog expert and 2 pet dog owners. Thirty adults who have pet dogs and have experience using dog-friendly pensions were selected as the P-sample. A Q-factor analysis showed three perception types among pet dog owners: “trusts online information,” “values price and accessibility,” and “values comfort.” The respondents of the first type highly valued online reviews as well as information on pension web sites. The second type valued affordable prices and accessible locations, while the third type valued comfort, independent space, and cleanliness. The results of this study will be a useful marketing resource for businesses in the pet dog industry such as dog-friendly pensions and hotels.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 애견 펜션
2. 선택속성
3. Q-방법론
III. 연구방법
1. Q-표본의 선정
2. P-표본의 선정
3. Q-분류
4. 자료처리 및 분석방법
IV. 연구결과
1. 유형의 도출
2. 유형별 특성
3. 유형 간 차이
V. 결론
참고문헌