원문정보
A Study on Participation Motivations and Participation Intentions in Japanese Tourism Boycotts : A Focus on the Integration of SDT and TPB
초록
영어
This study focused on verifying effects among self-determination and planned behavior and planned behavior and behavior intentions. Research results showed that, first, intrinsic motivation has positive (+) effects on attitude, subjective norms, and perceived behavior control. Second, extrinsic motivation has negative (-) effects on attitude, subjective norms, and perceived behavior control. Third, attitude and perceived behavior control has positive (+) effects on behavior intentions. However, subjective norms and behavior intentions did not display statistically significant influential relationships. Based on these research results, it is shown that decisions to participate in the boycotts of potential Japanese tourism consumers are behaviors planned by one’s own independent decisions.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 불매운동(boycott)
2. 계획행동이론 관련 관광행동 연구 논의
3. 자기결정성이론 관련 관광행동 연구 논의
Ⅲ. 연구설계
1. 연구모형과 연구가설
2. 변수의 조작적 정의 및 측정도구
3. 자료수집 및 분석방법
Ⅳ. 성과분석
1. 응답자의 일반적 특성
2. 측정척도의 신뢰성 및 타당성 검증
3. 확인적 요인분석
4. 가설검증
Ⅴ. 결론
참고문헌