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화장품 브랜드의 립 메이크업 색상 분석

원문정보

Color analysis of lip make up in cosmetics brands

김혜인

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초록

영어

In this study, the color of lip makeup shown in domestic and foreign color cosmetics brand makeup will be identified and analyzed by the characteristics of each year and season, and it will become the basis for research on color trends of lip makeup in the past five years. The brands subject to analysis have selected 10 domestic and foreign color cosmetics brands that regularly present trend looks by season and year over the past five years. The criteria for selecting photos were used to analyze the color of lip makeup through official sites of cosmetics brands and advertisement images of cosmetics brands. Overall, the lip makeup color of cosmetics brands was most used in red and bright tone. This shows that clear and cheerful colors are mainly used in cosmetics brand advertisements, and the preferred color for lip makeup is a high-pitched, bright tone. Also, if you look at the flow of lip makeup colors, lip colors are still popularly preferred, but it can be suggested that subtle colors such as the original lip colors are also the trend of recent lip colors. It is hoped that this study will be the basis for researching the color of lip makeup and lip makeup trends in the future. I also hope to contribute to improving the development of makeup and color research in the future.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 화장품 브랜드
2. 립 메이크업의 중요성
3. 색상과 색조
4. 선행연구에 나타난 립 메이크업 색상
Ⅲ. 연구 방법
Ⅳ. 연구 결과 및 고찰
1. 브랜드 별 립 메이크업 색상 분석
2. 연도별 립 메이크업 색상 분석
3. S/S와 F/W의 시즌별 립 메이크업색상 분석
4. 국내브랜드와 국외브랜드의 립 메이크업 색상 분석
5. 선행연구에 나타난 립 메이크업 색상과 비교 고찰
Ⅴ. 결론
Ⅵ. 참고문헌

저자정보

  • 김혜인 Hye-In Kim. 서경대학교 대학원 미용예술학과

참고문헌

자료제공 : 네이버학술정보

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