원문정보
초록
영어
We conducted this study to identify the accommodation applications users’ lifestyle types and the composition factors for consumers' accommodation applications selection attributes and to identify the difference in the selection attributes perception of accommodation applications between groups classified by user’s lifestyle types. According to the study, 6 factors were derived as the accommodation applications users’ lifestyle types and were named social/leisure-oriented type, fashion-seeking type, culture-seeking type, self-examining type, self-centered type ¸family-oriented type. Also 6 factors were derived as the accommodation applications selection attributes and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. Valid clusters were divided into four groups and were named culture/tourism group, self-examining group, passive and cautious group and Social and practicality-seeking group. Most of the selection attributes perception of accommodation applications between groups had statistically significant differences(p<.05), except for some items of transaction reliability. Based on the results of this study, we should strive to establish effective marketing strategies that reflect differences in the selection attributes perception of the accommodation application between groups classified by users’ lifestyle types.
목차
1. Introduction
2. Theoretical Background
2.1 Concept of Lifestyles
2.2 Concept and Selection Attributes of Accommodation Application
3. Research Method
3.1Data Collection
3.2Measurement
4. Result and Discussion
4.1 Exploratory Factor Analysis and Reliability Test for the Measuring Instruments
4.2 Cluster Analysis for the User’s Lifestyle Types
4.3 Identifying the Difference in the Accommodation Applications Selection Attributes Perception Between Groups Classified by User’s Life style Types
5. Conclusion
References