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The Relationship between Sports Media Immersion and Sports Continuation of University Students through Social Media

초록

영어

The purpose of this study is to examine the effects of university students' media sports immersion experience through social media on exercise immersion and exercise continuation. This research target was first selected as a population of university students who have contacted media sports aged 20 or older living in Gwangju Metropolitan City in 2019. The sampling procedure was divided into five parts: Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu in Gwangju, and 300 men and women were sampled using cluster random sampling. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First, it was found that university students' immersion to media sports had a partial effect on their commitment to exercise. Second, it was found that university students' immersion in media sports had a partial effect on the continuation of the exercise. Third, it was found that college students' exercise commitment has a partial effect on exercise continuation.

목차

Abstract
1. Introduction
2. Analysis method and survey tool
2.1 Study Subjects
2.2 Survey Tools
3. Validity and reliability of this study
3.1 Exploratory factor analysis
4. Investigation procedure and data processing
5. Results
5.1 The Effect of Media Sports Concentration on Exercise Immersion
5.2 The Effect of Media Sports Immersion on the Continuation of Exercise
5.3 The Effect of Exercise Immersion on Exercise Continuity of Exercise
6. Conclusion
References

저자정보

  • Hana, Jung Department of Physical Education. Kookmin University, Seoul, Korea
  • Myoungjin Lee Department of Sports Leisure, Honam University, Korea
  • Sunmun, Park Department of Sports Leisure, Honam University, Korea

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