earticle

영어

As internet companies advance into the film industry, China's IP movies have grown rapidly and brought huge business benefits to the movie market. This paper tried to diagnose the phenomenon of the Chinese IP film craze and derive its meaning and implications. To this end, we selected representative cases to examine the problems and the corresponding improvement measures. Among the three genres of novels, cartoons, and music that are currently drawing the most attention in IP film adaptation, the examples were “Wu Kong”, “Take My Brother Away”, “My Old Classmate”. The research results show that there are problems such as the unification of Chinese IP films, the lack of screenplay ability, and the copyright. Some improvement measures such as establishing IP copyright trading platform, strengthening IP creation, and promoting the value chain of IP industry are put to solve these problems. We hope that China's IP film market create a value chain on the basis of this paper.

중국어

随着互联网公司进军电影产业，中国的IP电影迅速发展，并给电影市场带来巨大的商业利 益。通过互联网数据、新媒体等技术，改变电影制作、营销和收益模式，形成新的产业链。 本论文试图诊断中国IP电影热潮的现象，并得出其意义和启示。为此，选出了不同类型的 代表事例来研究存在的问题和相应的改善方案。事例选定了现在IP电影改编中最受瞩目的小 说、漫画、音乐等3个类型中的代表性作品《悟空传》、《快把我哥带走》、《同桌的你》。 研究结果显示，中国的IP电影存在统一化严重、剧本创作能力不足、版权等问题。为此， 提出了构建IP版权交易平台、加强IP创作、推进IP产业价值链等改善方案。希望通过这项研 究进一步完善和推动中国IP电影市场的发展，打造属于中国IP电影的价值链品牌。