원문정보
Structural Relationship Study of Local Certification Matjip(reputation restaurant) and Perceived Value, Price Sensitivity, Revisit Intention
초록
영어
For practical research on local certification matjips, this study examined the impact relationship between the image of local certification matjips and their perceptual values, price sensitivity and revisitability. In addition, we looked into the impact of perceived value on price sensitivity and revisitability of local certification matjips. And we looked into whether price sensitivity affects revisitability. First of all, the image of a local certification matjips has been shown to give positive influence on perceptual values and willingness to revisit. Second, the perceived value of local certification matjips was found to have a positive influence on price sensitivity and revisitability. Third, the price sensitivity of local certification matjips was found to have a positive effect on the degree of revisit. On the other hand, images of local certification matjips have no significant impact on price sensitivity.
목차
Ⅰ. 서론
II. 이론적 배경
1. 지역 인증 맛집
2. 지역 인증 맛집 이미지
3. 지각된 가치
4. 가격민감도
5. 재방문의도
Ⅲ. 연구방법
1. 연구모형과 가설제시
2. 변수의 조작적 정의 및 측정도구의 구성
3. 자료분석방법
Ⅳ. 실증분석
1. 조사대상자의 인구통계학적 특성
2. 측정도구의 신뢰도 및 타당성 검증
3. 구조모형의 적합도 검증
4. 가설의 검증
5. 직·간접효과 및 총 효과
6. 실증분석 결과
V. 결론
참고문헌