earticle

영어

This study aims to build an efficient recovery system for the failure of service of customers living in apartment houses in the aspect of apartment housing industry. Through this, the study tried to find out the qualitative growth and strategic implications of the apartment housing service industry market by examining the relationship between the quality of apartment brand-consumer relationship and customer behavior intention. In order to conduct the study, data were collected from 203 residents of apartment houses located in Busan and Gyeongsang area, and frequency analysis, validity and reliability analysis, correlation analysis, and structural equation model analysis were conducted with SPSS WinVer.18.0 and AMOS WinVer.18.0. First, the hypothesis 1 was adopted as a result of verifying that 'recovery justice of residents in apartment houses will have a positive effect on the quality of brand-consumer relations'. Second, Hypothesis 2 'Recovery justice of residents in apartment houses will have a positive effect on customer behavior' was verified. Third, Hypothesis 3 'The quality of brand-consumer relationship of residents in apartment houses will have a positive effect on customer behavior' was verified.