earticle

영어

The festival quickly became a tourist attraction in the tourism market because it is relatively easy to develop programs and has a great impact on enhancing the image of tourist destinations. Local governments are actively using the festival as a means to create regional brand values and various added value, while enhancing regional competitiveness, helping to revitalize the local economy. In particular, local festivals generate regional income by using festivals such as promoting local areas, attracting tourists, and promoting special products as promotional opportunities, so festivals to enhance economic effects in many regions are being planned and held, and the number of such festivals is gradually increasing. In this study, utilizing big data analysis methods for texts being communicated on social media about the local festival Iksan Seodong Festival will help present the direction of the continuous and strategic Iksan Seodong Festival and shift the paradigm considering future changes in tourism environment. In addition, it is expected that the basic data will be the basis for establishing strategies to promote the Iksan Seodong Festival, and that the big data produced online will provide directions and useful directions on how to use it for research on the Iksan Seodong Festival and provide new methodologies. For the public visiting Iksan, the venue of the Seodong Festival, which is the venue of the Seodong Festival, the development of customized tourism products that can satisfy the needs and desires of social media users visiting Iksan even if it is not during the Iksan Seodong Festival, operation and management measures are needed to improve the satisfaction of social media users visiting the Iksan Seodong Festival, and a series of space creation and planning to utilize the venue throughout the year.