earticle

영어

In keeping with the 5-day workweek and a trend towards tourism for recreation and relaxation, rural tourism is developing continuously, with the number of visitors having surpassed 10 million and the sales having reached KRW 100 billion. In this context, the necessity for the training of manpower specialized in rural tourism and for education about service is arising in order to vitalize rural tourism and cope with tourists' needs. Further, it is necessary to grasp the effects of rural tourism education courses and to devise plans for their future development. Therefore, this study aims to grasp the effects of effective and useful rural tourism service education. To achieve the aim of the study, research questions were set, and a questionnaire survey was conducted with hands-on workers in a rural experience village, and 90 copies of responses were used as analysis data. The effectiveness of rural tourism service education was verified by comparing differences in attitude variables through pre-post questionnaire on rural tourism service education. As a result of analysis, it was found that the rural tourism service education was significantly effective in improving the attitudes of educatees after education compared with before education, in terms of job-esteem, job satisfaction, and customer orientation. And it was found that the variable of rural tourism service education course had significant prediction power on job-esteem, job satisfaction, and customer orientation. From this, it was possible to verify the effectiveness of rural tourism service education. It is judged that results of this study will be applicable as basic data for setting the direction of marketing strategy formulation and developing policies for rural tourism industry in the future.