원문정보
Effects of Ethical Consumption Motives, Ethical Consumption on Participation Intention on Fair Tourism
초록
영어
The aim of this study was to examine the relationship between ethical consumption motives, ethical consumption and fair tourism behavior intention. To achieve the goals of this study, survey was conducted during the period from November 4 to 15 of 2019 in Busan, Republic of Korea. Total of 150 samples were utilized for the final analysis. According to the analysis, motives of ethical consumption had partial impacts on ethnical consumption. Also, ethical consumption had partially influenced on participation intention on fair tourism. Practical and theoretical implications of the results were addressed with the directions for future study based on the results of this study.
목차
Ⅰ. 서론
Ⅱ. 선행연구
1. 공정관광(Fair Tourism) 참여의도
2. 윤리적 소비동기(Ethical Consumption Motive)
3. 윤리적 소비(Ethical Consumption)
Ⅲ. 연구방법
1. 연구모형
2. 가설설정
3. 설문의 구성
4. 자료수집 및 분석방법
Ⅳ. 연구결과
1. 응답자의 인구통계적 특성
2. 측정항목의 타당성과 신뢰성
3. 윤리적 소비동기와 윤리적 소비 영향관계 검증
4. 윤리적 소비와 공정관광 참여의도 영향관계 검증
Ⅴ. 결론 및 시사점
참고문헌