원문정보
Changes in Perception Pertaining to Japan Tours in Korea Using Social Big Data Analysis : Focusing on Japanese Products Boycott Campaign in Korea
초록
영어
This study collected and analyzed words related to the keyword ‘Travel to Japan’ and recognized changes before and after the incident, focusing on the boycott of Japanese products in Korea caused by the trade dispute between Korea and Japan in August 2019. In the second half of 2019, when the boycott was in full swing, related words such as ‘cancellation’ and ‘boycott’ were found to be high in frequency and it is believed that they canceled or changed their visits to Japan due to the outbreak of the boycott. What is noteworthy is that even during the boycott, words related to travel to Japan during the normal period continued to appear, and it was inferred that visits to Japan were maintained in terms of individual selective purchases. In the first half of 2020, the words related to COVID-19 such as ‘Corona’ and ‘self-quarantine’ were high, instead of words related to the boycott. Furthermore, words such as 'memory', 'remembrance', 'last year' appeared mostly higher due to immigration restrictions between Korea and Japan to prevent the spread of COVID-19. These results can be interpreted that when negative information is encountered through natural disasters or accidents but still Korean tourists consider Japan to be an attractive destination.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 한국과 일본의 관광교류
2. 불매운동
Ⅲ. 연구방법
1. 데이터 수집
2. 데이터 정제
3. 데이터 분석방법
Ⅳ. 연구결과
1. 일본여행 연관 단어 빈도
2. 네트워크 분석: 연결중심성
3. 네트워크 분석: 구조적 등위성 탐색(CONCOR) 분석
Ⅴ. 결론
참고문헌