earticle

영어

In this study, we are trying to identify the impact of social media tourist information experience on the intent of continuous use by applying the technology acceptance model. To achieve the purpose of the research, we conducted theoretical research and empirical research at the same time. Also, this study included those who had domestic and foreign travel experience over the past year and those who had explored and acquired tourist information through social media. A total of 290 samples were used for the final analysis. The statistical tests used the SPSS v.21 and AMOS v.21 programs to perform frequency analysis, feasibility and reliability analysis of measurement tools, and path analysis for statistical hypothesis testing. The results are as followed: First, it is shown that all the sub-factors of tourist information experience on social media have a positive influence on cognitive usefulness. Second, emotional experience among social media tourist information experience is found that there is no significant impact on cognitive ease. Third, cognitive usefulness is shown to have a significant positive effect on the intent of continuous use. Fourth, cognitive ease of use is shown to have a significant positive effect on the intent of continuous use. Based on these results, we present practical and academic implications.