earticle

영어

The purpose of this study is to analyze the impact of entrepreneurial orientation and market orientation on technological capability, marketing capability and export performance of consumer-goods SMEs in China. Relationships among the study concepts are predicted based on existing literature and tested through the survey from 300 consumer-goods SMEs in China. The empirical findings are as follows: First, entrepreneurial orientation and market orientation respectively have a positive effect on technological capability and marketing capability. Second, technological capability has a positive effect on export performance, but market capability has not a positive effect on export performance. Finally, entrepreneurial orientation and market orientation all have a positive effect on export performance.