원문정보
JAPANESE VIDEO CONTENT PRODUCTION SYSTEM CROSSING MEDIA - Focusing on the establishment of the production committee system in 1990s TV animation -
초록
영어
Japanese films and animations are almost made by the production committee. This study looks back from 1992 to 1995, when the production committee system began to settle in Japanese TV animation in earnest, and examines the background and characteristics of the establishment of the production committee system. As a result, the production committee system pioneered a more manic TV animation market targeting the fandom, and made it possible for the strategic business of simultaneous media mix. I consider this change to be the starting point for fundamentally transforming into a content strategy that focuses on fandom.
목차
2. 일본 애니메이션 산업의 특징
3. 제작위원회방식 정착의 배경1 : 1980년대 애니메이션 팬과 비디오
4. 제작위원회방식 정착의 배경2: 버블경제의 붕괴와 TV애니메이션
5. 정리와 앞으로의 과제 - 팬덤 중심의 마케팅의 시스템화
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Abstract