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논문검색

Session Ⅴ : 東北亜社會文化

짧은 동영상 틱톡(Tiktok)의 이용동기와 이용행태에 관한 연구 : 한·중 청소년을 중심으로

원문정보

A Study on the Motivation and Behavior of Short Video(Tiktok) : Focused on Korean and CHinese teenagers

SHAO JINHUA, OKEKE IZUCHUKWU, 서기량, 정다희, 김정규

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초록

영어

This study revealed the motivation of Korean and Chinese teenagers to use TikTok, which is newly available on existing social media, and examined the impact of the motivation on their usage behavior. To this end, an online survey was conducted(N=312), and the data were conducted using the SPSS 25 program for factor analysis and multiple regression analysis. As a result of the research, self-expression, time-sending, and information pursuit were derived for the motivation of Korean youth, while entertainment/information pursuit, communication, self-expression, and time-spending were derived for the motivation of Chinese youth. In the case of Korean teenagers, the time-spending system has a significant impact on their usage behavior. However, it was found that self-expression and pursuit of information do not affect the hours and frequency of use. In addition, in the case of Chinese teenagers, the pursuit of entertainment and communication among the use motivation had a significant impact on the hours and frequency of use. However, it was found that self-expression and time-spending do not affect the hours and frequency of use. This can contribute to providing theoretical implications for the functions required by traditional Tiktok.

목차

Ⅰ. 문제제기
Ⅱ. 선행연구 검토
제1장. 이용동기
제2장. 이용행태
Ⅲ. 연구 설계
제1장. 연구문제
제2장. 연구방법
Ⅳ. 분석결과
제1장. <연구문제1>에 대한 검증
제2장. <연구문제2>에 대한 검증
V. 결론
<참고문헌>
Abstract

저자정보

  • SHAO JINHUA Shao, Jinhua. 부경대학교대학원
  • OKEKE IZUCHUKWU 부경대학교대학원
  • 서기량 Seo, Kiryang. 부경대학교대학원
  • 정다희 Jeong, Dahee. 부경대학교대학원
  • 김정규 부경대학교

참고문헌

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