earticle

영어

This study revealed the motivation of Korean and Chinese teenagers to use TikTok, which is newly available on existing social media, and examined the impact of the motivation on their usage behavior. To this end, an online survey was conducted(N=312), and the data were conducted using the SPSS 25 program for factor analysis and multiple regression analysis. As a result of the research, self-expression, time-sending, and information pursuit were derived for the motivation of Korean youth, while entertainment/information pursuit, communication, self-expression, and time-spending were derived for the motivation of Chinese youth. In the case of Korean teenagers, the time-spending system has a significant impact on their usage behavior. However, it was found that self-expression and pursuit of information do not affect the hours and frequency of use. In addition, in the case of Chinese teenagers, the pursuit of entertainment and communication among the use motivation had a significant impact on the hours and frequency of use. However, it was found that self-expression and time-spending do not affect the hours and frequency of use. This can contribute to providing theoretical implications for the functions required by traditional Tiktok.