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영어

In this study, This study analyzed the determinants of K-Food export through a spatial effect model. There is a s patial e ffect that K -Food export h as a p ositive effect o n K-Food e xport to n eighb oring countries. It is important to develop a K-Food export strategy in consideration of these spatial effects. Governments and corporations need to develop aggressive strategies using ICT. An industrial foundation to create good content in Korea should be formed, and an environment in which to consume Korean content should be prepared. As this process shares new Korean Wave, K-Food’s market will expand. Exports of Korean products, excluding K-Food and Korean cultural content products, have a positive impact on K-Food exports. There is a need for segmentation target marketing for K-Food by various consumption classes. The increase in the number of foreigners entering the country is having a positive effect on K-Food exports in all regions. Therefore, it will be necessary to establish a thorough strategy by the government and companies for Korean tourism, study abroad, and business expansion.