earticle

영어

At present, the home-stay sharing industry all over the world is developing rapidly. Take the home-stay sharing industry in The Chinese market as an example, there are not only multinational companies like Airbnb, but also many local brands. This paper hopes to make an empirical study on the operation of the home-stay sharing industry platform in the Chinese market and draw a conclusion worthy of reference. Compared with traditional e-commerce, there are more obvious tripartite relationships among sellers, platforms and buyers in the Sharing business ecology. Among them, the intermediary and regulating role of Sharing business platform for the relationship between buyers and sellers becomes the core to ensure the sound operation of Sharing business. In this paper, users of the four leading platforms in the Chinese market, Airbnb, Tujia Home Stay and Xiaozhu Home Stay, are selected as research samples. The research model was validated by questionnaire survey and factor analysis. By studying the influence of the two core functions of Shared commercial platforms, “platform credit mechanism” and “platform personalized recommendation”, on the purchase intention of Sharing Home Stay tenant, effective Suggestions are proposed for the further improvement of the operation of Sharing accommodation platform.