원문정보
국제문화기술진흥원
International Journal of Advanced Culture Technology(IJACT)
Volume 8 Number 3
2020.09
pp.101-105
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.
목차
Abstract
1. Introduction
2. The Background and Planning of Pink Fong Growth
2.1 Content Planning Process.
3. Strategic Process
3.1 Global marketing strategy
3.2 Merchandising Strategy and Reproduction Planning
4. Conclusion
References
1. Introduction
2. The Background and Planning of Pink Fong Growth
2.1 Content Planning Process.
3. Strategic Process
3.1 Global marketing strategy
3.2 Merchandising Strategy and Reproduction Planning
4. Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보