earticle

영어

This article aims to investigate the effects of professor's communication on emotional response and class satisfaction for university students majoring in airline services. A total of 254 valid responses were applied for structural equation analyses. The outcomes of statistical analysis proved the evidence for a reasonable level of reliability and validity of this theory. The results are as follows. First, professor's verbal communication exerted a positive impact on positive emotion and a negative impact on negative emotion. Second, professor's nonverbal communication exerted a positive impact on positive emotion, indicating significant coefficients of body language. On the other hand, space language, voice language, and appearance language didn't. Professor's nonverbal communication exerted a negative impact on negative emotion, indicating significant coefficients of appearance language. On the other hand, body language, space language and voice language didn't. Third, positive emotion turned out to affect positively on class satisfaction and negative emotion did negatively on it. The findings identified how students could be satisfied with the class through the successful communication of the professor. Furthermore, the outcome provided a theoretical basis for adapting well to the airline industry and effectively performing field work.