earticle

영어

Recently each local government has been greatly emphasized on regional development through MICE industry and making great effort to develop local specialized convention products with regional specialized and strategic industry. The research on impact of convention is mainly conducted on economic impact, yet there has been a lack of research on other values such as social and brand which cannot be converted financially. Thus, this study examines how domestic and foreign convention participants are aware of the impact of convention, event performance and support. It also aims to verify the relationship among them. The results of a survey of 212 participants in Seongnam International Medical Tourism Convention 2019 indicate that there are three components including economic, social, and image factors. There are significant differences in perception between domestic and foreign convention participants. It also shows that the impact of convention have significant effect on event performance and support. Theoretical and practical implications are considered.