earticle

영어

This study presented the following research results by selecting 35 out of 49 5-star hotels in order to understand the effect of hotel companies' cash holding ratio on management performance. First, the management performance of a hotel company has a positive(+) average value. However, the cash holding ratio, current ratio, net working capital ratio, and cash flow ratio showed lower than appropriate ratios, indicating that the amount of cashes required for business operation is somewhat insufficient. Second, the correlation analysis between the cash holding ratio and other variables was conducted for management performance. Indexes related to debt capital show a positive(+) relationship with management performance, while indicators related to tangible assets, which are non-current assets of hotel companies, show a negative(-) relationship. Third, although there are differences in the indicators that show the influence on the management performance of hotel companies, it was suggested that management performance can be increased by utilizing variables related to the cash holding ratio. Therefore, hotel companies will need to actively utilize cash assets apart from tangible assets belonging to non-current assets that are held and used for business. Although hotel companies operate based on non-current assets, it is necessary to establish various marketing strategies using cash assets in order to improve management performance. Managers need to make decisions to verify and manage the appropriate cash holding ratio.