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유튜브 뷰티 콘텐츠의 특징에 관한 연구

원문정보

A Study on the Characteristics of Beauty Contents of YouTube

안현경

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초록

영어

The purpose of this paper is to identify the characteristics of YouTube beauty contents and to seek future development plans to provide a theoretical background that beauty contents can play a big role in the development of the beauty industry. To this end, I selected the best beauty channel classified, makeup, skin and hair, pony syndrome, Yuna and Geumhwahwa, in the top 50 knowhow/style section in YouTube rankings in Korea. Ten contents of the selected beauty channels were examined for monthly broadcasting times, running times, broadcasting types, and analyzed based on the interactivity, entertainment, vitality, reliability, and informational characteristics of beauty contents. As a result, PONY Syndrom is a power YouTube channel with the largest number of subscribers among domestic beauty channels. It mainly provide informations for makeup products and how to using them. It now extends its range to product commercials, and Vlog, and is using Korean and English subtitles for many foreign viewers. The UNA mainly provide informations for the skin-related products and how to use them, But it is also expanding its range to public welfare activities such as donation activities. Kumgangyeonwha mainly provide informations for hair styling humorously. But it is expanding its range in conjunction with his hair salons and other hair stylists. 3 channels show the characteristics of five beauty contents’ characteristics (interactivity, entertainment, vitality, reliability, and informational characteristics), but reliability is based on individual trust.

목차

Abstract
I. 서론
II. 이론적 배경
1. 유튜브
2. 유튜브 뷰티크리에이터
3. 유튜브 뷰티 콘텐츠의 정의 및 특징
III. 연구 방법
1. 분석대상 선정
2. 컨텐츠 분석
3. 결론도출
IV. 결과 및 고찰
1. PONY Syndrom 뷰티 콘텐츠의 특성
2. UNA 유나 뷰티 콘텐츠의 특성
3. 금강연화 뷰티 콘텐츠의 특성
IV. 결론
1. PONY Syndrom 뷰티 콘텐츠의 특성
2. UNA 유나 뷰티 콘텐츠의 특성
3. 금강연화 뷰티 콘텐츠의 특성
4. 제언
참고문헌

저자정보

  • 안현경 Hyeon-Kyeong An. 동남보건대학교 뷰티케어과 교수

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