earticle

영어

The purpose of this paper is to identify the characteristics of YouTube beauty contents and to seek future development plans to provide a theoretical background that beauty contents can play a big role in the development of the beauty industry. To this end, I selected the best beauty channel classified, makeup, skin and hair, pony syndrome, Yuna and Geumhwahwa, in the top 50 knowhow/style section in YouTube rankings in Korea. Ten contents of the selected beauty channels were examined for monthly broadcasting times, running times, broadcasting types, and analyzed based on the interactivity, entertainment, vitality, reliability, and informational characteristics of beauty contents. As a result, PONY Syndrom is a power YouTube channel with the largest number of subscribers among domestic beauty channels. It mainly provide informations for makeup products and how to using them. It now extends its range to product commercials, and Vlog, and is using Korean and English subtitles for many foreign viewers. The UNA mainly provide informations for the skin-related products and how to use them, But it is also expanding its range to public welfare activities such as donation activities. Kumgangyeonwha mainly provide informations for hair styling humorously. But it is expanding its range in conjunction with his hair salons and other hair stylists. 3 channels show the characteristics of five beauty contents’ characteristics (interactivity, entertainment, vitality, reliability, and informational characteristics), but reliability is based on individual trust.