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A Case Study on the Diversity of International Co-produced Drama

초록

영어

The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

목차

Abstract
1. Introduction
2. Related Works
2.1 Definition of international co-production
2.2 Mode of international co-production
2.3 Government support system of international co-production
3. Proposed Method
4. Experimental Results
4.1 Analyzing the status of international co-produced dramas and producers
4.2 Growing Genre Convergence and Diversity in International Co-produced Dramas
4.3 The mode of production of International Co-production dramas
5. Conclusion
Acknowledgement
References

저자정보

  • Youn-Sung Kim Ph.D.student, Dept. of Smart Convergence Consulting, Hansung University, Korea
  • Tae-Yang Kim Assistant professor, Dept. of Media Communication, Daejin University, Korea

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