earticle

영어

The tourism industry around the world is facing an unprecedented crisis due to COVID-19 Pandemic. In particular, hotels were directly hit with a sharp drop in tourists demand and this led to temporary shutdowns or even closures. In the midst of a crisis, you need to find a variety of ways to secure hotel business continuity. The purpose of this study is to present a crisis management standard step by step for the hotel industry in response to general infectious epidemics. In order to achieve this purpose of the study, first, we looked into the past epidemic cases that have spread after the 2000s which affected the tourism industry, and examined how the hotel industry's crisis responses have developed during those epidemics. Second, prior studies on tourism crisis management strategies were explored. Third, based on these prior studies, the best suitable crisis response strategies for each stage of the epidemic situation were suggested for the hotel industry. The crisis response strategies were classified by the following criteria ① the stage of the crisis, ② the role of departments in the hotel, and ③ the purpose and situation. Therefore, this study is expected to be useful as a basic research data in preparing and setting up crisis management in times of epidemic threats in the hotel industry. In addition, this study will be helpful in the field of hotel companies in times of crisis.