원문정보
The Effect of the Physical Environment of Bakery Café on Customer Satisfaction, Customer Value and Revisit Intention
초록
영어
The purpose of this study is to investigate how the physical environment of bakery cafes affects customer satisfaction, customer value and revisit intention. In the research structure, the physical environment was divided into atmosphere / space layout / decoration and art. Customer satisfaction, customer value and intention to revisit were one factor. The results are as follows: It has a positive effect on customer satisfaction in order of hypothesis 1, atmosphere and space layout among physical environment factors. Among hypothesis 2 and physical environmental factors, mood and space layout have a positive effect on customer value in order. Hypothesis 3, customer satisfaction have a positive effect on customer value. Hypothesis 4, among physical environmental factors, atmosphere and spatial layout have a positive effect on the revisit intention. Hypothesis 5, customer satisfaction has a positive effect on the revisit intention. Hypothesis 6, customer value will have a positive effect on the revisit Intention. The study found that the physical environment of bakery cafes is a source of customer satisfaction, customer value and intention to revisit. This study contributed to the development of bakery cafes for practical implications and academic use.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 물리적 환경
2. 고객만족
3. 고객가치
4. 재방문의도
Ⅲ. 연구설계
1. 연구모형 및 가설의 설정
2. 조작적 정의 및 설문지 구성
3. 조사방법과 조사기간
Ⅳ. 분석결과
1. 조사대상자의 인구통계학적 특성
2. 신뢰도와 타당성 분석
3. 가설의 검증
Ⅴ. 결론
참고문헌