원문정보
Effects of Social Media Information on Tourism Motivation Based on Pull- Push Motivation Theory
초록
영어
Social media tourism information is changing the way tourists plan and book, how they share information. Daily information exploration through social media is a contributing factor to new tourism motivation. This study investigated the impact of social media's information characteristics on tourism motivation. To this end, social media information characteristics are classified into information providers, information types, and information characteristics, and structures affecting pull-push motivation are analyzed according to tourism motivation theory. 157 data were collected through online and offline surveys, and the results of the analysis revealed that different motives were affected by the nature of the sources, and that the type of information and the nature of the information had a different effect on tourism motives. These results are valuable as a basic study that understand the impact of social media tourism information, which can have a substantial and policy marketing impact on the role of future websites or social media.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소셜미디어 관광정보
2. pull-push 동기요인
Ⅲ. 연구설계
1. 소셜미디어 관광정보와 관광동기
2. 관광정보와 행동의도
3. 연구모형
4. 자료의 수집 및 분석 방법
Ⅳ. 분석결과
1. 표본특성
2. 자료의 신뢰성과 타당성
3. 가설검증
Ⅴ. 결론
1. 연구의 요약 및 시사점
2. 연구의 한계점 및 향후 연구방향
참고문헌