earticle

영어

In the world of mobile electronic book market is very fierce competition However, mobile electronic books on the sustainable use of consumers, so that the profits of the enterprise is possible. This study is an empirical study on the relationship between the variables of users the latest achievements of mobile e-book user satisfaction and user service system of convenience, safety, information related to the analysis of the impact of mobile users, e-books continued intention therefore the research on the basis of the research model and research hypothesis. The research hypothesis verification results, the new information system convenience and user satisfaction variables positive (+) influence, hypothesis 1, 3 by the security service user satisfaction has a positive (+) influence to the assumptions of 2 was rejected. The impact of user satisfaction and continued use of intention (+) on the assumption that there are 4. Therefore, the continuous use of mobile e-book business users in order to improve the convenience and higher system information to the center, and strive to improve the user's satisfaction.