earticle

영어

In order to establish the educational services focused on consumers, it is necessary to perform the studies on the marketing-oriented core concepts such as education service quality, learning transfer, satisfaction in education and voluntary behavioral intention from the students’ perspectives. In this context, this study identified the effect of educational service quality perceived by the students, who had a class at vocational training institutes involved in cooking, on both learning transfer and voluntary behavioral intention. Furthermore, this study elucidated the regulating effect of motivation to transfer. The following results were derived. Firstly, the higher the education service quality was perceived, the higher the learning transfer appeared. Secondly, it appeared that the learning transfer becomes higher if the students perceive lecture program, educational circumstance and educational services among the education srvice quality as well as the motivation to transfer simultaneously. Thirdly, it was exhibited that participation intention, cooperation intention and royalty became higher as an increase of perception on learning transfer.