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논문검색

지역주민의 관광지재생에 대한 인식이 관광지이미지 및 지역애착도에 미치는 영향: 관광지이미지의 매개효과를 중심으로

원문정보

The Effect of Residents’ Perception of Tourism Destination Regeneration on the Tourism Destination Image and Place Attachment : The Mediating Effect of Tourism Destination Image

위주연, 가정혜

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초록

영어

The purpose of this study was to examine the effects of residents’ perception of tourism destination regeneration on the tourism destination image and place attachment. In addition, this study proposed the mediating effect of tourism destination image on the relationship between residents’ perception of tourism destination regeneration and place attachment. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questionnaire was collected, and the survey was conducted to 250 residents in Joenju-si, Jeollabuk-do from October 27 to October 28 in 2018 and 213 questionnaires were used for empirical analysis. The results are as follows. First, the effect of residents’ perception of tourism destination regeneration on the tourism destination image was partially adopted, and the residents seemed to emphasize particularly the perception of environmental factor in creating the positive tourism destination image. Second, the effect of residents’ perception of tourism regeneration on the place attachment was partially adopted, and the residents’ perception of economic regeneration seemed to be the most important factor affecting the place attachment. Third, the tourism destination image mediated the relationship between residents’ perception of tourism destination regeneration and place attachment. In conclusion, it is important to create the positive tourism destination image and place attachment by promoting the economic and environmental tourism destination regeneration performance to the residents.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지재생
2. 관광지이미지
3. 지역애착도
Ⅲ. 연구설계
1. 연구모형 및 가설의 설정
2. 변수의 조작적 정의 및 설문의 구성
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 측정변수의 신뢰성과 타당성 검정 결과
3. 가설의 검정
Ⅴ. 결론
참고문헌

저자정보

  • 위주연 Juyeon We. 경기대학교 일반대학원 관광경영학과 박사과정
  • 가정혜 Junghye Angela Kah. 경기대학교 관광경영학과 부교수

참고문헌

자료제공 : 네이버학술정보

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