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논문검색

문화재야행 경험적가치가 도시태도 및 행동의도에 미치는 영향 : 수원 문화재야행 방문객을 중심으로

원문정보

The Influences of the Experiential Value on Attitude Toward Host City and Behavioral Intention : Focused on visitors of Cultural Heritage Night in Suwon

백경미, 류시영

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초록

영어

This study explored the influence of visitor's experiential value on attitude toward host city and behavioral intention. In order to analyze the research model, the data were collected from 201 visitors at a Cultural Heritage Night in Suwon 2018. The survey was done on the visitors of Cultural Heritage Night in Suwon for 2 days from August 10 to 11, 2018. This study was carried out using descriptive statistical analysis, reliability analysis, exploratory factor analysis and regression. In the result of factor analysis, experiential value was classified with five factors; social value, educational value, playful value, aesthetic value and convenient value. The findings of this study were as follows: 1) the experiential value of cultural heritage night participants had significant influence on the attitude toward host city, 2) the experiential value of Cultural Heritage Night participants had positive influence on their behavioral intention, 3) attitude toward host city had stronger influence on their behavioral intention. The result of this investigation provide practical implications for destination marketing and activation of Cultural Heritage Night in Suwon. The results of the study lead to a better understanding of tourist behavior and an improved ability to predict future behavior more accurately, especially of a festival event. Based on these significant findings, implications, limitations and the future research directions of the study were also discussed.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 경험적 가치
2. 도시태도
3. 행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설 설정
2. 조사대상 : 2018 수원문화재야행
3. 조사설계 및 분석방법
Ⅳ. 분석결과
1. 조사대상의 일반적 특성
2. 신뢰도 및 타당도 검증
3. 가설검증
Ⅴ. 결론
참고문헌

저자정보

  • 백경미 Kyungmi Baek. 관광학박사. 문화콘텐츠개발연구소 전문위원
  • 류시영 Siyoung Ryu. 한라대학교 관광경영학과 부교수

참고문헌

자료제공 : 네이버학술정보

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