earticle

영어

In this study, five distribution channels representing beauty select shops such as CHICOR, SEPHORA, OLIVEYOUNG, LALAVAL, and LOHB’s were selected and each channel was presented by analyzing SWOT on each distribution channel to identify its impact on the domestic distribution channel market from entering the market of the cellar. The contents of SWOT analysis by Beauty select Shop need to operate various experience contents services that complete focusing on large commercial areas and innovation in online and offline distribution. The results of the integrated analysis of H&B stores require a continuous customer inflow strategy with accessibility through mid- to low-end brands that have revived retail store characteristics. In conclusion, the distribution channels all have similar concepts such as 'health', 'beauty'. To compensate for this, a strategy to differentiate and strengthen the influence of commercial districts will be needed through brand-specific stores tailored to regional characteristics. Finally, we look forward to being used as basic research materials in establishing marketing strategies.