earticle

영어

This study derives the brand story from collection through the collection makeup analysis of fashion brand Chanel from 2010 to 2016. It can be inferred from the fashion brand collection that the brand story can be directly or indirectly included in the beauty design called the collection makeup as well as the fashion design. The collection realized by the differentiated brand story is the total coordination which is completed by the harmony of the fashion and beauty of the model together with the stage composition, and it is possible to use the fashion design as well as the application of the aesthetic function as the makeup design. The brand story expressed in the make-up is fresh from the limit of the fashion design which is expressed directly by the material, the pattern and the decoration, and is imaginable and can be analogized. It is suitable to use as a new apostle, and the story development through make-up which is emphasizing newness and individuality expression is easy to utilize design using color, texture, form and object of make-up. The delivery can be easily conveyed.