earticle

영어

This study analyzed differences in wedding product selection attributes by demographic characteristics. For this, a questionnaire survey was conducted among adult men and women in their 20-40s. To analyze the collected data, t-test and ANOVA were performed using SPSS 23.0. For post-hoc analysis. The study results found the following: In terms of marital status, a statistically significant difference was found in all factors according to educational background among singles. In wedding dress, on the contrary, no significant difference was observed by educational background. In terms of age, ‘wedding studio’ revealed a statistically significant difference while no difference was found in ‘hairdressing & makeup’ and ‘wedding dress’. In terms of pocket money, ‘hairdressing & makeup’ showed a significant difference while no difference was found in ‘wedding studio’, ‘wedding place’ and ‘wedding dress’. In terms of profession, ‘wedding studio’ revealed a significant difference while no statistical difference was observed in ‘wedding place’, ‘hairdressing & makeup’ and ‘wedding dress’.

중국어

为了基于人口统计学特性，分析结婚商品选择属性差异，面向20~49岁成年男性和女性分发问卷进行 了问卷调查。对基于人口统计学特征的利用态度差异，利用SPSS23.0统计系统，进行了t-test和分散分析 (ANOVA)。事后检验则利用Scheffé test，将可信度提高至0.7以上。另外，子因素分为婚纱摄影棚、婚 宴场所、美发和化妆、婚纱。研究结果显示，在结婚商品选择属性方面，相比未婚，已婚人士在学历方面 呈现出具有意义的差异，然而学历因素在婚纱选择方面却没有造成差异。另外，根据不同年龄段，在婚纱 摄影棚选择方面产生了差异，但在婚宴场所、美发和化妆、婚纱选择方面，则没有呈现出具体差异。与 此同时，根据零花钱的多少，在美发和化妆方面出现一定差异，但在婚纱摄影棚、婚宴场所、婚纱选择方 面却没有多少差异。最后，不同职业对选择婚纱摄影棚产生不同影响，但对选择婚宴场所、美发和化 妆、婚纱方面几乎没有差异。