earticle

영어

This study analyzed demographic differences in health & beauty store users’ attitudes. For this, a questionnaire survey was conducted among women in their teens to 50s. To analyze the collected data, t-test and analysis of variance were performed using SPSS 23.0. For post-hoc analysis, The study results found the following: First, in terms of age, ‘product diversity’, ‘interest in shopping’ and ‘product value’ were statistically significant. Specifically, ‘product diversity’ and ‘interest in shopping’ were the highest among those in their 20s while ‘product value’ was highest among those in their 40s. Second, in terms of profession, ‘price acceptability’ was statistically significant. Depending on health & beauty store users’ attitudes, women other than housewives, students, professionals and office workers showed a high interest in product prices. Third, in terms of marital status, ‘product diversity’, ‘interest in shipping’ and ‘product value’ were statistically significant. Specifically, ‘product diversity’ and ‘interest in shopping’ were high among singles while ‘product value’ was the highest among the married.

중국어

为了分析健身和美容商店顾客态度的人口统计学差异，面向10~59岁女性分发问卷进行了问卷调查， 并利用SPSS23.0统计系统，对顾客态度差异进行了t-test和分散分析。事后检验则利用Scheffé test，将 可信度提高至0.6以上。根据分析结果，将相关因素定为商品多样性、可信度、购物兴趣、商品价值、 价格合理性。首先，不同年龄对商品多样性、购物兴趣、商品价值呈现出差异性，比如20~29岁的顾客 在商品多样性和购物兴趣方面平均分最高，而40~49岁的顾客则在注重商品价值方面呈现最高平均 分。第二，不同职业在价格合理性方面呈现差异。在健身美容商店顾客的态度类型方面，除了全职主 妇、学生、专职工作从业者、文职工作从业者以外，拥有其他职业的女性更多关注的是健身美容商店中 商品价格。第三，结婚状态对商品多样性、购物兴趣和商品价值都有影响，其中未婚顾客在商品多样性 和购物兴趣方面平均分较高，而在商品价值方面已婚顾客的平均分最高。