earticle

영어

The purpose of this study is to investigate the relationship among perceived value, satisfaction, trust and behavioral intention, focusing on Airbnb, a representative model of shared accommodation service. From November 4 to 29, 2019, the data was collected for 4 weeks. Total 232 copies of them were collected, and 218 copies excluding 14 which were faithlessly responded were used to analyze as effective samples. Used SPSS v.21 and AMOS v.21 to analyze data. Results of analysis can be summarized as follow: First, it was analyzed that economic value, emotional value influenced a significant effect on satisfaction. Second, it was analyzed that economic value, emotional value influenced a significant effect on trust. Third, it was analyzed that perceived value, satisfaction, trust influenced a significant effect on behavioral intention. Finally, satisfaction and trust have been shown to mediate the relationship between perceived value and behavioral intention. Based on the results of the research, we suggested academic and practical implications.