earticle

영어

This study examined the factors related to conflict between shared accommodation and Airbnb interest groups. The media has categorized the contents based on how they perceive this factors. So, we compared and analyzed the perceptions among each interest groups to draw improvement measures and policy implications to resolve the conflict factors. In order to achieve the purpose of this study, a methodology of content analysis was applied to analyze articles in 16 media outlets. Through the entire period and step by step period analysis, interest groups analyzed it as being the overall trend and the flow of the times. Depending on the research results and process, suggestions were made at the policy and academic level. First, it is a conflict problem among interest groups, which is a representative of the conflict and problem aspects, that emerge during the process of major sharing economy-based projects such as accommodation. Second, this study actively utilized the usefulness of content analysis through a research method called ‘content analysis on the content of articles in the media’.