earticle

영어

This study conducted an empirical analysis of an antecedent factor of foreign market entry performance of Korean SMEs by dividing them into resource characteristics and capability characteristics. The previous literature on resource-based perspective, innovation capability, and market orientation were reviewed as a theoretical background for the study. Based on this, the difference between innovation and market-oriented activities was divided into a mediating effect. Eight hypotheses were set, including mediating effects, and the partial least square (PLS) analysis was used, one of the structural equation models. Twenty measurement items for five latent variables were set according to the existing studies, and the hypothesis test was conducted on 398 samples. The empirical analysis showed that innovation resources had a positive impact on both innovation activities and foreign market performance. Market-oriented resources were found to have a positive impact on market-oriented activities, but they didn't show any significant effect on the performance of foreign markets. Also, market-oriented activities were having a positive impact on the performance of foreign markets. Also, market-oriented activities were having a positive impact on the performance of foreign markets, whereas innovative activities didn't have a significant effect on the performance of foreign markets. These results show that Korean SMEs focus on market-oriented activities that help them to create short term results rather than innovative activities that should expect long term effects. The theoretical and practical implications were discussed based on the results of the empirical analysis, and the limitations of the study and future research directions were suggested.

한국어

본 연구는 한국중소기업을 대상으로 해외시장 진출 성과의 선행요인을 자원특성과 역량특성으로 구분하여 실증분석 하였다. 연구를 위한 이론적 배경으로 자원기반관점, 혁신역량, 시장지향성에 대한 선행연구를 고찰하였다. 이를 기반으로 혁신과 시장지향 활동의 차이를 매개효과로 구분하였다. 매개효과를 포함하여 8개의 가설을 설정하였으며, 구조방정식 모형 중 하나인 PLS(partial least square) 분석을 이용하였다. 5개의 잠 재변인에 대한 20개 측정문항을 기존연구에 따라 설정하였으며, 398개 표본을 대상으로 가설검정을 시행하였다. 실증분석 결과 혁신자원은 혁신 활동과 해외시장 성과에 모두 긍정적 영향을 주는 것으로 나타났다. 시장지향자원은 시장지향활동에 긍정적 영향을 주는 것으로 나타났지만 해외시장 성과에는 유의한 효과를 보여주지 못하였다. 또한, 시장지향활동은 해외시장 성과에 긍정적 영향을 주고 있었다. 반면 혁신활동은 해외시 장성과에 유의한 효과를 보여주지 못하였다. 이러한 결과는 한국 중소기업이 장기적 효과를 기대해야 하는 혁신활동보다 단기적으로 성과를 창출하는데 도움을 주는 시장중심 활동에 집중한다는 점을 보여준다. 실증분석 결과를 기반으로 이론적, 실무적 시사점을 논의하였으며, 연구 한계와 향후 연구방향을 제시하였다.