earticle

영어

If the degradation of service quality and the deterioration of facilities occur, it could lead to a decline of tourism. Therefore, for revitalizing tourist attractions, it is necessary to manage them in a way that it has sufficient services and facilities. This study aimed to examine the relationship between the selection attributes of tourist attractions, the satisfaction with tourist attractions, and the behavioral intention of tourists in Namwon tourist complex where is the designated domestic tourist spot in south korea. Empirical analysis shows several results. First, there are six factors in the selection of tourist attractions: attractiveness, historical and cultural characteristics, programs, convenience, accessibility, and service quality. Second, The satisfaction of tourist attractions is related to a single factor. The behavioral intention is related to two factors: revisit intention and recommendation intention. Third, among the Selection attributes, attractiveness, accessibility, and quality of service have a positive effect on the satisfaction. Fourth, the satisfaction has a positive effect on the revisit and recommendation intention. To make the attractions in Namwon sustainable, it is necessary to manage surroundings of its attractions. In addition, it is important to prepare the method to enhance the accessibility for tourists who want to visit Namwon. Finally, educational support projects should be promoted to enhance the service quality of the workers in tourist attractions.