earticle

영어

Based on the study of "Lineage Organization in Southeastern China" written by the famous anthropology scholar Maurice Freedman in England, this paper investigates the characteristics of China lineage organization, its influence to economics and social lifes systematically, the decisive role to foundation and development in China family firm, and this mechanism becomes the motivation of growing up and cultural base for China family firm; analyses the connection between lineage organization and family firm marketing management in China, the peculiarity of China lineage organization decided the constructing way and operations for China family firm, this also becomes the main reason that China family firms can hardly set up modern enterprise system; explains the bloody and geographical relationship is the base in the family firm marketing management of China, the essence is credibility and ability to the family firm based on bloody and geographical relationship, and it also decides the organizational structure, marketing scale and peculiarity ,which provides a new perspective for understanding China family firm.

중국어

内容摘要：本文基于对英国著名人类学学者弗里德曼《东南部中国的宗族组织》研究的梳理，系统地 考察了中国家族的组织形态特点、对经济与社会生活的影响，以及对中国家族企业的形成与发展的决 定作用，这一机制成为了中国家族企业的成长的内在动因和文化基础；分析了中国宗族组织形态与家 族经营的内在联系，宗族组织的特征决定了家族企业的建构方式与运行特点，这也是中国家族企业难 以建立现代企业制度的重要原因；阐述了宗族的血缘和地缘关系是中国家族经营的基础，这种关系的 本质是信任与组织的掌控能力，由此决定了家族企业的组织结构、经营规模和市场特征，从而为把握 中国家族企业经营提供了新的视角。