earticle

영어

China Time-honored is a important brand property which keeps a bright Chinese character, and plays a strategic role in the construction of branding core competition around the world. Under the surrounding of international economic integration, China introduce technology from western countries, but western countries try control economic development of China with technology, capital and brand, also try suppress economic development of China, sustain China at the low-side in the industry chain, it brings a great hidden danger with China economic safety. China Time-honored Brand is a precious resources of national brand, we should take use of it, makes a competition with western counties, maintain economic safety of China, raise core competition of China.

중국어

中华老字号是具有鲜明中国民族特色的品牌资产，对构建中国品牌在全球的核心竞争力 具有重要的战略意义。本文阐述了在全球经济一体化背景下，随着中国大量引进西方现代技术和资 本，西方竭力打压中国经济的发展，试图通过技术、资本和品牌等手段来控制中国市场，使中国处于 产业链的低端，给中国的经济安全带来了很大的隐患。中华老字号中国民族品牌的宝贵资源，应充分 利用这一品牌资源，与西方国家的品牌进行抗衡，维护中国经济的安全，提升我国经济的核心竞争力。