earticle

영어

This communication aims to address the brief form in its use on Twitter. The focus is on the publications of political figures and questions what is called “sound bite”, as a brief form and according to its use on a digital sociotechnical device such as Twitter. The purpose of this paper is to show how “sound bite” is used and is usable in the construction of the image of a candidate, and how it participates in the production of link and a relationship between the politics that use it and the citizens who receive it.