earticle

영어

The number of Chinese variety shows has seen a significant increase since 2000. In this context, introducing Korean variety shows and opening up the Chinese broadcasting market had a tremendous impact. This paper has two goals: first, to study the status quo and achievements of Korean-style variety shows broadcast in China; and second, to explore the exchanges between Chinese and Korean broadcasting industries. This paper divided the introduction of Korean-style variety shows into three phases and discussed each phase in detail. The phase of introduction lasted from the introduction of variety show copyrights to the period of opposition toward the Korean Wave. The phase of expansion lasted from the introduction of copyrights to a change in the introduction format of variety shows. The phase of transition lasted from the strengthening of regulations over broadcast programs to the adoption of new models for Sino-Korean cooperation. Chinese Korean-style variety shows have made substantial achievements by 2000. However, the Chinese government regulated the broadcasting market and issued the “ban on entertainment,” the “ban on reality shows” and the “ban on child participation.” Apart from restricting the introduction of variety show copyrights, these policies enhanced the regulation over broadcast contents and performers. Although Sino-Korean political and diplomatic relations are in a deadlock, some new changes will undoubtedly take place unexpectedly. As the relations between both countries improve, the communication between Chinese and Korean programs is expected to enjoy more significant growth. It is thus necessary to pay attention to the reciprocal relations between China and Korea and implement a “win-win strategy” through communication. As Chinese variety shows keep developing, Sino-Korean cooperation will usher in joint development as well.