earticle

영어

This study aimed to determine what the expectations of customers were before Korean low cost carriers came to exist, and to investigate whether or not those expectations were met with satisfaction, ultimately leading to a larger understanding of how much satisfaction is needed to incite reuse intention in customers. Based on previous research, the method of this study combines literature and empirical research methods. In order to conduct empirical research, this study has conducted surveys with customers that have experience low-cost carriers at least once. The results of this study are as follows: First, the effect of expectation before the use of Korean low cost carriers on the performance after use. Second, the effects of performance on satisfaction and third, the effect of satisfaction on re-use intention. Finally, the survey aimed to prove that prior knowledge plays a significant role as a controlling variable between all variables mentioned above.